Controversial? Absolutely. Successful? No question.
Whether you mess with VladTV or think it’s too messy, one thing’s undeniable: DJ Vlad figured out how to turn curiosity into currency.
The man’s been called everything from “the feds” to “the media mogul of the streets,” and somehow, both labels fit.
But while the internet’s been arguing about his interviews, Vlad’s been quietly stacking moves.
Not just digital ones either. He recently partnered with Presidential, one of California’s fastest-rising cannabis brands, to drop his own strain called King Louie.
It’s more than a product launch. It’s a cultural moment that ties together hip-hop, hustle, and the normalization of weed as a real business lane.
The Vlad Paradox
Vlad Lyubovny has always been a walking contradiction: buttoned-up business sense with street-level instincts.
He’s the guy who built a billion-view platform off unfiltered conversations about survival, fame, and fallout.
Now he’s entering the cannabis industry, a world built on survival, fame, and redemption too.
It feels fitting. Both VladTV and weed share the same come-up story - stigmatized, misunderstood, and now too big to ignore.
And yes, people have opinions. Some say Vlad exploits culture; others say he documents it better than anyone.
Either way, he built a multimillion-dollar empire while being open about something society once judged: being a daily cannabis user.
That’s not contradiction. That’s evolution.
Cannabis Is Culture Now
Let’s not act like this came out of nowhere. Weed has always been part of the soundtrack of hip-hop.
From the chronic leaves on album covers to the smoke-filled studios where classics were made, it’s been there. It just wasn’t respected as business.
Now things are different. Cannabis is a legitimate industry. Dispensaries are replacing corner spots, and “strain drops” have become the new mixtapes.
Vlad’s move isn’t just a flex. It’s a reflection of where the game is going, from influence to infrastructure.
The people who built cannabis culture are finally getting a cut of it.
Ownership is the new cool, and Vlad clearly understands that.
Why “King Louie” Hits Different
The name “King Louie” carries weight in cannabis culture.
It’s inspired by the classic King Louis XIII strain, but beyond that, it mirrors Vlad’s energy: calm, confident, and calculated.
He’s never been the loudest voice in the room, but he’s always in it. The name feels like a quiet statement that says, I’ve earned my crown.
Presidential saw that connection right away. They’ve built their brand by collaborating with cultural figures who represent balance, authenticity, and persistence.
Vlad fits that perfectly. He works, he smokes, and he builds. That’s what real culture looks like.
California Energy, Bay Roots
There’s something poetic about this collaboration being rooted in California, the capital of modern cannabis and creative independence.
Presidential’s story is pure Cali. They came up through consistency, community, and craft.
That matches Vlad’s trajectory perfectly. He started in the Bay, a region known for innovation, hustle, and creative risk-takers.
Now he’s linking with a California powerhouse to spread that same energy nationwide.
Where You Can Find “King Louie”
You can find it in select dispensaries across California, Arizona, Nevada, and New York, with more states expected soon.
If you’re in one of those areas, keep an eye out at your local dispensary.
If not, and you want something that takes the edge off without lighting up, I’ll be real with you. When I need to relax, I gotta call my guys at Green Gold, or Mr. Hemp Flower for the pre-rolls.
Before the Next Million, Find Your Moment
They’ve been my go-tos for a minute. Always solid, always consistent.
The Bigger Picture
What makes this story cultural isn’t the strain itself. It’s what it represents.
Vlad’s generation of creators learned how to turn visibility into ownership. They didn’t wait for approval or corporate backing. They built their own lanes.
Now, cannabis has become one of those lanes too.
The stigma is fading and the smoke is clearing. The people who’ve always carried the culture are finally in the rooms where deals happen instead of headlines.
That’s evolution in real time.
Vlad’s move is more than business. It’s part of the larger shift happening across hip-hop and entrepreneurship: control the narrative, own your image, and build the things you used to dream about.
Quick Hit FAQs
Is “King Louie” a real strain or a rebrand?
It’s based on the King Louis XIII strain lineage, a well-known indica variety recognized for its relaxing effects.
Where is it available?
Currently available in select dispensaries across California, Arizona, Nevada, and New York, with additional states expected as distribution grows.
What’s Vlad’s involvement?
Vlad has been a longtime cannabis consumer and has worked directly with Presidential on this release. The collaboration developed from an existing relationship between him and the brand.
Why now?
The partnership aligns with a period of major growth and normalization in the cannabis industry, creating an opportunity for authentic collaborations between established figures and trusted brands.
Sidebars You Should Know
Moon-Rock Pre-Roll:
A joint dipped in cannabis oil and rolled in kief. Potent, flavorful, and best for experienced smokers.
King Louis XIII:
A classic indica strain known for its heavy calm and full-body relaxation. Couch-lock status: certified.
Equity Play:
When creators take ownership instead of just a paycheck. Vlad’s move is less about hype and more about legacy.
Expand Your Knowledge
- High Times: The Evolution of Celebrity Cannabis Brands
- Rolling Stone: Hip-Hop and the Cannabis Industry
- Leafly: King Louis XIII Strain Review
- Presidential Cannabis Official Site
- Wikipedia: Cannabis in the United States
- NORML: Current Cannabis Laws by State
Final Pull
Vlad’s story has always been about control, consistency, and controversy. He never chased trends; he built his own platform until the world had to pay attention.
This move into cannabis feels like the natural continuation of that grind. It’s not about image or buzzwords. It’s about turning culture into capital, staying authentic, and expanding in spaces that used to be off-limits.
From content to cannabis, Vlad’s proving that the smartest move in the game is ownership.
Because at the end of the day, you can debate his methods all you want, but you can’t argue with results.
💭 Question for the Culture:
Hip-hop helped build cannabis culture long before legalization. Now that it’s legal, who should shape its future: the investors or the innovators?
